::pixelmagic::  recently developed a new logo for Hein’s Gym’s clothing brand, Ripped Fossil: a gymwear range aimed at the older crowd who lift with experience, not excuses.

The brief called for something strong, memorable, and a little self-aware. The result: a bold dinosaur mark that leans into the name with confidence and personality, balancing humour with grit. The design needed to feel powerful on apparel, readable at a distance, and flexible across everything from tags to training gear.

The final logo delivers a timeless, high-impact identity that doesn’t take itself too seriously! Proof that good design can be both tough and clever.